In the heart of Hurleyville, where small-town charm meets creative energy, a gem of a shop is quietly redefining how Sullivan County thinks about fashion, music and community. All That Glitters Is Old, founded by Samara Ritzler in 2022, is more than just a thrift store—it’s a curated haven for timeless style, vinyl treasures and sustainable shopping.

Located at 234 Main St., the store celebrates its third anniversary this August. Ritzler, a longtime thrifter and former NYC stylist, launched the store through a local entrepreneurship program designed to revitalize Hurleyville’s Main Street. “There was such a void for quality secondhand clothing in the county,” she says. “Before I moved here, that’s how I always shopped—affordable, sustainable and full of character.”

The build-out of the shop was a community effort. When Samara unexpectedly fell ill just before opening, neighbors, friends and fellow creatives came together to help finish the space; they brought in racks, built tables and set up displays. 

That spirit of collective support still hums through the shop, along with the warm crackle of records spinning in the background.

Billed as a “New Wave Thrift Shop,” All That Glitters Is Old blends vintage clothing and used vinyl with a dash of modern cultural flair—like a “Peanuts”-meets-hip-hop art collection by Tokyo-based artist Mark Drew. Ritzler’s curation is rooted in her belief that fashion should be inclusive, expressive and lasting. “I don’t do trends,” she says. “I carry clothes you’ll want to keep forever, pieces with quality and story.”

Affordability is central to her mission. While you might find a rare vintage band tee or collectible jacket, most items are priced to be approachable—$10 finds hang beside $40 steals that would retail for hundreds. “No one should feel intimidated walking in here,” Ritzler says. “This store is for everyone, regardless of age, size or budget.”

Indeed, the shop draws a wide range of customers, from teens and college students to longtime locals and visiting city dwellers. While she doesn’t carry kids’ clothing, Ritzler ensures the racks are filled with pieces for all genders in a variety of styles and sizes. She’s also on hand to offer styling advice or help customers track down hard-to-find pieces! Her favorite part of the job is ensuring people have clothes that make them feel confident, comfortable and the best version of themselves. 

Ritzler now lives in Smallwood, in a home not far from where her mother grew up—and not far from the original Woodstock site. Music pulses through the store’s identity, from the Led Zeppelin lyric twist that inspired the shop’s name to the lovingly curated crate of records featuring classic rock and soul from the ‘60s through the ‘90s.

As for what’s next? Keep an eye out at all the summer events for Ritzler’s latest project: a 1960 Shasta trailer-turned-mobile thrift shop, bringing her passion for sustainability and vintage style to pop-ups across the region. You can follow the journey using the hashtag #FollowTheShasta.

All That Glitters Is Old is open Wednesday through Saturday, 11 a.m. to 5 p.m. Follow @allthatglittersisold for store updates, Shasta sightings and all the vintage magic.