NORTHEAST PA — The Poconos Association of Vacation Rental Owners (Poconos VRO), which represents the short-term rental industry in the Pocono Mountains, announced the appointment of Rebecca Gallagher as its new executive director.

Gallagher, a hospitality professional with more than 15 years as an inn owner and decades of experience in tourism marketing and organizational leadership, will lead the association. 

Poconos VRO advocates for responsible short-term rental policies, supports property owners and builds strategic partnerships across the region.

Prior to joining Poconos VRO, Gallagher owned and operated the Smithton Inn. She has also served as chair of the Discover Lancaster board of directors.

“Rebecca’s proven leadership and passion for independent lodging make her an exceptional choice to guide our organization into its next phase,” said Mark Shay, co-founder and president of the board. “She has an accomplished career that includes being a strong advocate for the hospitality industry. As a resident of the area, she knows the positive impact it brings to the Poconos. She is poised to continue the professionalism we have brought to the vacation homeowners’ community.”

Gallagher will oversee daily operations, membership growth, strategic planning and advocacy efforts on behalf of members throughout the four-county Poconos region (Monroe, Pike, Wayne and Carbon). 

She assumes the day-to-day management of this trade association from Ricky Cortez, who held the position on a part-time basis for the past two years. 

Cortez takes over as vice president of advocacy.

“Rebecca Gallagher understands both the opportunities and challenges facing the vacation rental community. Her ability to build consensus and drive strategic initiatives will be a tremendous asset to the Poconos region,” said Chris Barrett, president/CEO of the Pocono Mountains Visitors Bureau.