WORLDWIDE — Air India, a Tata Group-owned airline, unveiled a new brand identity and new aircraft livery "that capture the essence of a bold new India, marking a milestone in its …
Stay informed about your community and support local independent journalism.
Subscribe to The River Reporter today. click here
This item is available in full to subscribers.
Please log in to continue |
WORLDWIDE — Air India, a Tata Group-owned airline, unveiled a new brand identity and new aircraft livery "that capture the essence of a bold new India, marking a milestone in its Vihaan.AI transformation of the national institution into a national inspiration," according to a press release.
The new look reimagines the iconic Indian window shape, historically used by Air India, into a gold window frame, symbolizing a "Window of Possibilities."
Air India’s brand-new aircraft livery and design features a palette of deep red, aubergine and gold highlights, as well as a chakra-inspired pattern. It also boasts a striking new custom-made "Air India Sans" font, "marrying confidence with warmth to position Air India as premium, inclusive and accessible," the release continued.
“Our transformative new brand reflects an ambition to make Air India a world class airline serving guests from around the globe, and that represents a new India proudly on the global stage," said Campbell Wilson, Air India CEO.
“The new Air India is bold, confident and vibrant, but also warm and deeply rooted to its rich history and traditions that make Indian hospitality a global benchmark for standards in service.”
Travelers will begin to see the new logo on journeys starting December 2023, when Air India’s first Airbus A350 enters the fleet in the new livery.
“Colors, patterns, shapes and how they come together and what they represent matter, but our actions speak so much louder. We are in the midst of a total transformation to reimagine the role of India’s flagship airline,” Wilson said.
Air India is making significant investments to elevate its service and to strengthen its position as the preferred airline for travelers flying to, from and within India:
Learn more at airindia.com.
Comments
No comments on this item Please log in to comment by clicking here